Who are we?

Abaya Noir was founded by an Egyptian couple , Amir Ezzeldin and Noha Genena , in 2009 Cairo , Egypt. The idea started with Noha’s personal need to dress elegantly and modestly as a hijabi woman while there was no proper clothing in the market at that time that fulfills her need . So she began  to design and manufacture her own abayas ; her designs met other people’s like , women praised the authenticity and innovation of the abayas , yet being simple , practical and fashionable , as being decent at that time contradicted with fashion . At this point the idea to create a business flourished, so they started a small business , limited to their friends , family and close acquaintances . The feedback was fascinating and encouraged them to take the business to the next level .They opened their first branch of Abaya Noir brand in a nearby mall to their home in Cairo Egypt year 2010, the idea proceeded to advance and prosper.

By the beginning of year 2011 they opened the second branch in Heliopolis Cairo. Then in Mohandeseen year 2012 trying to cover a wider range of clients, and finally in Alexandria city in Egypt year 2012 .

By Allah’s grace and the couple’s hard work , Abaya Noir turned from a small business to a company to a national brand ; they now design and manufacture their own abayas in Abaya Noir’s factory , trying to offer the best product with the finest material and reasonable prices .

Their designs reached everywhere and were not limited to a specific type of woman , they now provide designs that meet the taste of teens , college students , adults , pregnant and nursing mothers , working women and every hijabi woman in every stage of her life . Abaya Noir is a family of 72 members all working as a team to achieve their goal applying business ethics in every step of the way . And now their aim is to serve Muslim hijabi women around the world by expanding their business internationally.

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